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Post-Election Fun Facts: Money, Money, Money!

November 8, 2012

I don’t buy that all the SuperPac spending didn’t make a difference just because Romney lost. In any case, the money will only get smarter and find better leverage with each electoral cycle.

Which is why it’s worth a reminder of of how money played this year, and how much has changed since 2008:

1. Estimated amount of disclosed spending in the 2012 election: $6 billion

2. Amount of dark money (money with no donor disclosure) spent in the 2008 election:$70 million

Minimum amount of dark money known to have been spent on the 2012 election: $213 million

3. Amount super-PACs, dark money groups, and other outside groups spent in October: $526 million

4. Percentage of all super-PAC money from just 163 people who gave $500,000 or more: 70 percent

5. Percentage of outside spending coming from disclosed donors in 2004: 96.5 percent

Percentage in 2012: 40.5 percent

6. Amount the Koch brothers are known to have donated to candidates and parties in 2012: $411,000

Amount of dark money they have pledged to spent to defeat Barack Obama: $60 milion

7. Percentage of dark money spent on federal elections that went to electing Republicans and defeating Democrats: 80 percent

8. Percentage of the 1 million-plus ads run by the Obama and Romney campaigns and their allies between April and October that were negative: 87 percent

Lots more from Mother Jones on Dark Money here. And if it makes you want to do something about it, here’s the best place to go.

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