Can Clothing Save, I Mean Repair, The World?

In response to my lament about Greenpeace’s charge that Levis jeans are not environmentally friendly, I received an e-mail from Lukas B. Snelling, who thought he might have a solution for me (and anyone who would like to find more environmentally friendly, sustainable clothing):

I thought you might be interested in our company, Repair the World® apparel. We produce feel good, do good apparel that is both eco-friendly, and people friendly. We make all of our apparel from a unique fabric that is 100% recycled. We estimate this saves over 160 gallons of water per-product from entering the waste stream.

Sounds promising. And any company that claims to make clothing from a combination of recycled cotton scraps combined with recycled plastic Coke and Pepsi bottles, is definitely worth checking out.

Here’s some press release info:

“What really makes Reparel™ fabric special is that we’ve created a 100% recycled fabric
that does not sacrifice comfort. This is quite possibly the softest, most comfortable fabric
available on the market today.” said Alan Brown, Repair the World® Co-Founder.

Brown continued, “Organic cotton is great for some applications, but it still involves a
massive amount of energy and water to grow, harvest, and process. With Reparel™, we have eliminated much of that energy and water from the process and are left with a fabric that stands above organics for its environmentally friendly qualities.”

Reparel™ fabric also contains no additional dyes, as the recycled color cotton scraps are used to generate color. All water used in the finishing process is also treated on-site to assure that no hazardous effluents are released into the environment.

Repair the World® developed Reparel™ fabrics because of the company’s commitment to doing business in a socially and environmentally friendly manner. In addition to utilizing Reparel™ fabric in all of their available products, Repair the World® apparel also donates a portion of their profits back to the communities that help produce their clothing to provide individuals with opportunities for growth and self-sufficiency.

So what doesn’t it do? I have to say, I love the ambition and the vision. But will I love the clothing (I am reminded of the time my friend Kelley bought his wife a handbag made from recycled tires–it didn’t end well)? I’ll let you know.

4 thoughts on “Can Clothing Save, I Mean Repair, The World?”

  1. Actually, Tim, my wife loves her handbag made out of recycle tires — she thinks it’s Euro hip because it’s from Norway and wears it whenever she wants a little “edge”

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