And explains what she is all about:
My favourite story about Ingrid Newkirk, the founder and head of Peta, the animal-rights organisation, involves her storming the dining room of the Four Seasons hotel in New York, depositing a dead raccoon onAnna Wintour‘s dinner plate and calling the veteran editor of American Vogue a “fur hag”. Wintour, a long-time Peta hate figure for her support of the fur industry, calmly covered it with a napkin and then ordered coffee…[snip]
Is it Peta’s strategy to upset everyone, I ask Newkirk. “No,” she says. “Our mission is to provoke thought. People have been taught to disregard what happens to pigs or chickens, to not think about the suffering they go through. Our job is to make them think. We’re not out to be popular.”
No matter what you think of PETA and its tactics, they have helped supercharge animal rights, and done some good undercover work:
The Earthist Chronicles 
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