As this “PR battle on the high seas” continues to unfold, important questions should be raised. Who will win this PR battle? Should this be cause for concern with SeaWorld investors? Are there more attractive investment options in the amusement park industry? We will be diving into the answers to these questions and see how even if SeaWorld “wins the argument,” the damage Blackfish is currently wreaking will outweigh, and there are better options for investors to look into.
Why SeaWorld will be harmed
To approach the question by pitting Blackfish against SeaWorld and asking who will win or lose is erroneous. Even if SeaWorld successfully disproves Blackfish’s claims, the company will most likely have already lost in the court of public opinion. Consider the example of the “Gasland” documentary, and how public debate has erupted and actual policy change has been enacted over hydraulic fracturing. Even though the claims of Gasland are hotly disputed, and a counter-production to Gasland was created, Gasland’s bad PR effect on hydraulic fracturing is still influencing people and policy-making today. Blackfish will most likely have the same negative affect on SeaWorld at a time when SeaWorld badly needs revenue.
In the beginning of 2013, I wrote a blog post about SeaWorld going public entitled “Shamu Makes a Splash on Wall Street: The New SeaWorld IPO.” In that post, I outlined why SeaWorld’s stock price might have some potential to rise, but overall the company is a very risky investment to stay away from. Many of the talking points I raised in that post are still legitimate almost eight months later. SeaWorld does have a fairly nice dividend payout, but I would stay away from SeaWorld stock for now, especially in light of the growing Blackfish scandal. The fallout from Blackfish shouldn’t be overestimated and will most likely last only a few months to a year at most. SeaWorld still needs to grapple with other looming issues first, though, and that is why SeaWorld stock is a risky gamble at best.
Former SeaWorld trainer John Hargrove talks killer whale’s with HBO’s Bill Maher.
It’s been a big week, with Blackfish opening last night in LA and NYC. And I guess it was getting enough notice as the open approached that the suits at SeaWorld, or corporate owner Blackstone, got twitchy. After mostly ignoring Blackfish for the past few months and I guess hoping it wouldn’t get much public notice, SeaWorld hired PR firm 42 West to lead a campaign to blast the film. I analyze how that’s going over at Outside:
But now, with Blackfish getting good buzz and opening tonight in New York and Los Angeles (as well as in many other US citiesand abroad in coming weeks), the billion-dollar theme park hasbroken its virtual silence on the film and has belatedly started to fight. In an e-mail blast to film critics last weekend that called Blackfish “shamefully dishonest, deliberately misleading, and scientifically inaccurate” (you can read SeaWorld’s complaints, and the Blackfishresponses, here) and in interviews with ABC News and theNew York Times, SeaWorld is doing what it can to try to inoculate audiences and the public against the critical portrayal of how SeaWorld over the years has managed Tilikum and its captive orca entertainment business.
The challenge for SeaWorld’s PR effort, even though its e-mail broadside quoted Senator Daniel Patrick Moynihan’s well-known aphorism on opinion and fact—“You are entitled to your opinion. But you are not entitled to your own facts”—is that the facts are not really on SeaWorld’s side.
SeaWorld’s attack on Blackfish has generated so much media that I can’t come close to keeping up with the Google alerts. But if you want a sense of what sort of critical reception Blackfish is receiving, Rotten Tomatoes has a compilation of reviews.
After a long festival run, Blackfish is finally hitting general theaters. There is a premiere in LA tonight, and then it rolls out in selected theaters across the country.
Here’s the current schedule:
play dates
Opening7/19/2013
New York, NY: Sunshine Cinema 5
New York, NY: Elinor Bunin Munroe Film Center
West Los Angeles, CA: The Landmark 12
7/26/2013
Berkeley, CA: Shattuck Cinemas 10
Cambridge, MA: Kendall Square Cinema 9
Chicago, IL: Landmark’s Century Centre Cinema
Evanston, IL: CineArts 6 – Evanston
Maitland, FL: Enzian Theatre
Manhasset, NY: Manhasset Cinemas 3
Minneapolis, MN: Lagoon Cinema
Montclair, NJ: Clairidge Cinemas 6
Mountain View, CA: Century Cinema 16 – Mtn View
Philadelphia, PA: Ritz 5 Movies
San Diego, CA: Hillcrest Cinemas
San Francisco, CA: Century Centre 9
San Francisco, CA: Sundance Kabuki Cinemas
San Rafael, CA: Regency Cinema 6
Santa Ana, CA: South Coast Village 3
Washington, DC: E Street Cinema
White Plains, NY: Cinema 100 Quad
8/2/2013
Atlanta, GA: Midtown Art Cinemas 8
Austin, TX: Arbor Cinemas at Great Hills 8
Austin, TX: Violet Crown Cinemas
Aventura, FL: Aventura Mall 24 Theatres
Baltimore, MD: Charles Theatre
Boca Raton, FL: Living Room Cinema 4
Frontenac, MO: Plaza Frontenac Cinema
Houston, TX: Sundance Cinemas Houston
Lake Buena Vista, FL: Downtown Disney 24
Miami, FL: O Cinema
Portland, OR: Fox Tower 10
Rancho Mirage, CA: Century @ the River 15
Royal Oak, MI: Main Art Theatre
Seattle, WA: Seven Gables Theatre
8/4/2013
Gloucester, MA: Cape Ann Community Cinema
8/9/2013
Albuquerque, NM: Century 14 Downtown
Boulder, CO: Century 16
Columbus, OH: Gateway Film Center 8
Denver, CO: Chez Artiste
Las Vegas, NV: Century Suncoast 16
Madison, WI: Sundance Cinemas Madison
San Antonio, TX: Santikos Bijou Cinema Bistro 6
Santa Fe, NM: The Screen
Santa Rosa, CA: Summerfield Cinemas 5
Sarasota, FL: Burns Court
Scottsdale, AZ: Camelview 5 Theatre
8/11/2013
Albuquerque, NM: Guild
8/16/2013
Bellingham, WA: Pickford Film Center 3
Cleveland Heights, OH: Cedar Lee Theatres
Ithaca, NY: Cinemapolis 5
Kansas City, MO: Tivoli @ Manor Square
Rochester, NY: Little Theatre
8/23/2013
Charlotte, NC: Manor Theatre 2
Dallas, TX: Angelika Film Center and Cafe
Honolulu, HI: Kahala Theatres 8
You could say cinema and nature got off on the wrong foot, or paw, right from the start. In 1926, to much excitement, an adventurer named William Douglas Burden brought back two komodo dragons to New York’s Bronx zoo – the first live specimens the western world had ever seen. Most of that excitement had been generated via a movie Burden had made depicting these semi-mythical reptiles in the Indonesian wild, voraciously devouring a wild boar. By comparison, the real, live komodo dragons were something of a disappointment. They just lay about lethargically in their cage, and died a few months later. It later transpired that Burden’s film had been heavily edited and staged to amp up the drama. The dragons hadn’t actually killed the boar; it had been put there by Burden as bait. The slow reality of nature was no match for the drama of the screen, it turned out. The science couldn’t match the fiction. One of the first to learn this lesson was the film-maker Merian C Cooper. He went on to incorporate elements of Burden’s Komodo expedition into a fictional movie: King Kong.
We have come a long way since Burden’s day in many respects, but that tension between rigorous natural history and populist entertainment is still very much at work in the nature genre, especially now that it has migrated on to the big screen in a big way. Where once we flocked to see animals painted as man-eating monsters in the movies, Jaws-style, now we want to get closer to them, physically and spiritually. There could be several explanations. Maybe it’s guilt at our destruction of their habitats, the proliferation of internet-related animal cuteness or because there are parents keen to give their children something more edifying than Iron Man 3. Or maybe it’s just because we’ve got so much better at filming wildlife. Nature films are one place where all the technological advances of film-making really come into their own: high-definition, 3D, surround sound, lightweight cameras.
But while cinema has made all these advances, nature itself hasn’t really got with the program. Unlike characters in Madagascar or The Lion King, real wild animals haven’t learned to take direction any better than Burden’s giant lizards. It can take years of uncomfortable, patient, expensive observation to gather enough footage for a feature-length documentary. And although it was common practice in the past, faking it is very much frowned upon. We like our wildlife cinema authentic, but we also want it exciting and dramatic, and that is still a challenge.
My view, based on the fact that the more we learn about almost any animal, the more we realize that their thinking and social lives are more complex and sophisticated than we assumed, is that we should err on the side of anthropomorphism. But perhaps “anthropomorphism,” is not even the right word anymore. It is a concept that is based on the idea that humans are unique in the animal world, and so to assume nonhuman animals have intelligence, or emotion, is to assume they are like humans. Instead, I think what science is showing us over time is that intelligence and emotions are to greater and lesser degrees universal among animals. And so perhaps we should start thinking of emotion and intelligence in the animal world as qualities which don’t necessarily set us apart from other animals, but connect us to other animals.
One of the elements of Blackfish that strikes audiences is the degree to which the orca brain has an architecture that suggests cognitive abilities we don’t yet comprehend, cognitive abilities which may in certain respects be superior to human cognitive abilities. So maybe one day as we come to better understand orca cognition and the relative quality of human cognition we will find ourselves orcapomorphizing.
I’m happy to say that this article picks up on exactly that, because Blackfish should make you think, for the first time, that the hierarchy of intelligence and cognition might not always have humans at the top:
Another new film in this vein throws the anthropomorphism debate into fresh relief. Blackfish by Gabriela Cowperthwaite deals not with animals in the wild, but in captivity, namely killer whales at the SeaWorld chain of resorts in the southern US. These creatures are essentially coerced into performing entertaining tricks for the benefit of a public audience, but one whale has been linked to the deaths of three people. Free Willy it ain’t.
As the story progresses, ex-trainers express regret over the treatment of whales, and the lies they routinely trotted out about how “happy” the whales were. There is much sinister footage and gruesome description showing just what killer whales can do to humans if they feel like it.
Blackfish makes no attempt to anthropomorphise its whales and it doesn’t need to. Like chimpanzees, they are evidently highly intelligent and social creatures, and they clearly don’t like what SeaWorld is doing to them – which is in effect imprisoning and torturing them until they snap. Where once they roamed the open ocean, they are now confined to tiny pools, mothers are separated from their calves, and they are forced into unnatural, violent behaviour towards themselves and us. If anything, we empathise with the whales more than the humans because they’re treated like animals. Does that mean they haven’t been anthropomorphised enough?
Like the other nature docs, Blackfish is a gripping movie, with drama and characters and emotion, but unlike them, it’s one that reminds us how much of a gap there is between humans and animals, and between movies and reality, which often amounts to the same thing. Thanks to cinema, we’re able to see nature better, but that doesn’t necessarily mean we’re any closer to it.
During filming, one of the ideas we used to joke about a lot with the former SeaWorld orca trainers is the idea that Blackfish is like “Planet Of The Apes,” except the humans are the apes who are incarcerating a being who they don’t really understand or credit with intelligence and emotion. After a few beers, we’d have Tilikum banging the tank walls, protesting “I am not an animal!”
The idea that an orca, say, or a chimpanzee, might have intellectual or emotional capabilities that exceed a human’s obliterates the idea of anthropomorphism. That makes it a revolutionary, and thrilling, idea that can completely change how you think about, and relate to, animals.
I often hear (or see) a lot of commentary from young aspiring orca trainers, whose passionate dream it is to work at SeaWorld. So it is very refreshing to be hearing from aspiring orca trainers who changed their minds.
Take, for example, Kelsey Prosser, who just posted this comment:
As a 3-yr old little girl, my parents took me to SeaWorld in SD, California. I fell in love with the orcas, and from then on, it was my lifelong dream to become a “marine biologist” and work with orcas. SeaWorld was my goal, and nothing was going to stop me from becoming an orca trainer. Until I went on a whale watch in the San Juan Islands and saw orcas in the wild for the first time: powerful, social, vocal, and free. They had the ocean to roam, and no concrete tank to stop them. I even had the great privilege of watching Residents hunt for salmon and Transients hunting harbor seals. I spoke with local orca biologists who work with these animals in the wild and read as much as I possibly could on orcas in captivity, and after 21 years as an aspiring orca trainer, I have changed my mind. These animals belong in the ocean. They are intelligent, social, incredible marine mammals and they deserve a life of freedom. In the wild, orcas can reach 90+ years! J-2, an orca known as “Granny,” is 102 years old! In captivity, a 30-yr old orca is considered lucky. To all of you want-to-be-trainers, I simply ask that you think about the animals you are so in love with. What’s best for them? To be locked in an acoustically-straining tank with no natural surroundings, no social structure, and no room to roam and hunt? Or to live free with their family pods for their entire lives, hunting and playing at will? If this is your passion, won’t you want what is best for them? Is it selfish to want to work with them in a tank, even though deep down you know it’s not the best living situation for an intelligent marine mammal? I, too, was once that young girl with a dream. Now, I finally see the reality of the situation and know that my dream is to ensure that these animals are protected and studied in our world’s oceans, so that they may live full, happy lives. Now a Master’s student in Biology, I am still aiming toward a career with orcas, but my dream has changed: instead of working as an orca trainer, I am striving to study orca in their natural environment as well as teach others about their beauty and their behavior in the wild and the importance of conservation.
Kelsey zeroes in on the number one contradiction of orca training: if it is about loving the animals how do trainers rationalize the aggression, rakes and injuries, and captivity-related stress that they see? This is the contradiction that every trainer I know who eventually turned against captivity struggled with. And to the oft-asked question of why they worked so long at SeaWorld if the were uncomfortable with what they saw and experienced, they almost always explain that they had a hard time stepping out of SeaWorld because they worried that no one would care for the whales as well as they did (though some just say it took a while for the reality to supplant the corporate and management BS).
Kelsey’s comment is especially on point, because it tracks the logic and questions that arise when an aspiring killer whale trainer focuses not on his or her own interests and dreams but on the interests of the whales. I have always felt that a dream to train killer whales is not about love for the whales. It is about love for the thrilling experience of working with whales. But that thrill is the trainer’s thrill. The whales did not choose to be at a marine park, or dream of working with humans (okay, I don’t know that for sure, but I think it’s a pretty reasonable assumption). So to me a dream of training killer whales is about the dreamer’s fantasy, and what the dreamer wants. It is not at all about what the whales might want or prefer, if they could have been given a choice to work at SeaWorld or live a normal killer whale life in the wild.
By the way, the photo above is from Kelsey, who has found a different and beautiful way to engage her love of working with whales.
Here’s another comment in a similar vein, from Jennifer Jackson:
I once wanted to be a trainer and was probably one of the happiest people when San Antonio got SW… I wanted to go everyday and eventually move there for work. Later I met a friend who trained dolphins in Hawaii and she showed me video of the dolphin she trained and told me the story about his death, its so sad to me so I began to do a little more research on captivity. I had heard tons of arguments from both and I just couldn’t make up my mind and eventually I kept researching but not the parks but the habitat of these sea animals and that was it I was convinced they did NOT belong in captivity!!
Now I just try and educate my friends on what I have learned and I am very proud to say I have convinced several people NOT to go to SW and it is one of the best feelings in the whole world
I just want to say Thank You to ALL who participate in helping educate others as to why these amazing creatures belong in the sea and only in the sea!! Love you all from the bottom of my heart ❤
I’d love to hear from more people who had a dream to work at SeaWorld and then changed their minds, including their reasons.
I’d also love to hear more from anyone who still aspires to be a trainer at SeaWorld, and would like to address Kelsey’s questions about whether love of killer whales can be consistent with wanting to work with them in captivity. I totally get why being a SeaWorld trainer would be thrilling and appealing from the human point of view. But I have a harder time understanding how aspiring trainers justify their dreams from the whales’ point of view. It’s an excellent conversation to have.
Here’s an interesting comment posted by “Future Orca Trainer” in the Comments section of this post about the Q&A that followed the Blackfish screening at the Sarasota Film festival last Friday:
An email from Jenna Costa Deedy, author of The Winter Dolphin Chronicles:
I think that Blackfish is just a movie that is doing more injustice to Dawn’s memory and the whole 2010 SeaWorld tragedy by making money off the whole situation. Yet, I find it funny that of all the five ex-trainers featured in that movie, only one of them did work with Tillikum and I don’t why the other four get to have a say on his case all because they are “activists” who once worked at SeaWorld for a period of time, but only John Hargrove worked longer than eight years at two SeaWorld Parks in San Diego and Texas, but NOT Orlando. It would not surprise me if SeaWorld and Dawn’s family intends to sue the filmmakers of the movie for defamation of character and emotional distress because a lot of people have come to the point where they are just getting tired of seeing Dawn’s death being exploited for money when they should honor her memory based on how she lived her life.
Though I strongly suspect that Jenna Costa Deedy (who has a blog and apparently is an aquarium intern) has not seen the film, I am highlighting the comment because I want to address some of the points, which seem to be making the rounds on internet forums. I hope people who support SeaWorld and killer whale captivity will have the courage and open-mindedness to see Blackfish. And that we can continue to debate the issues raised. So here’s a start:
1) Of the five ex-SeaWorld trainers featured in Blackfish, one was a Tilikum team leader (who got in trouble with management when he refused orders to start masturbating Tilikum every day to stockpile his semen). The others, however, all spent time around Tilikum. The only ex-trainer who was not around Tilikum much was John Hargrove, though he did spend some time at the Florida park (even though he never worked there). And Hargrove does not speak about Tilikum.
Update: Carol Ray, one of the former-SeaWorld trainers in Blackfish, e-mailed to clarify that she had left SeaWorld Orlando by the time Tilikum arrived. So the three trainers in Blackfish who had direct experience with Tilikum, and speak about him in the film, are John Jett, Jeffrey Ventre, and Samantha Berg.
2) None of the trainers were “activists” while they worked at SeaWorld. They were all thrilled to be SeaWorld trainers. It was the experience of working at SeaWorld that changed their views on issues related to keeping killer whales in captivity.
3) More broadly, while the story of Tilikum and Dawn Brancheau is the backbone of the movie, Blackfish delves into issues that ALL SeaWorld’s killer whales face. John Hargrove, for example, discusses the separation of young calves from mothers, and an incident in which Splash and Orkid pull a trainer into the pool and nearly drown her. The former trainers who were interviewed all speak about their personal direct experience, and are not asked to speculate about topics about which they have no first-hand experience or knowledge.
4) I don’t know whether any of Dawn’s family has seen the film, and what they think of it if they have. But Blackfish does everything it can to be respectful of Dawn, and her love of working with killer whales. Her death is not shown (though the Dine With Shamu Show that led up to her death is reviewed and dissected to show that Tilikum’s work with Dawn just before he killed her was not as flawless as SeaWorld has asserted). And, most import, Blackfish honors and defends Dawn by strongly rebutting SeaWorld’s initial effort to suggest that she made a mistake, when in fact she was following SeaWorld protocols with the same professionalism and discipline that made her such a great trainer. In fact, that is one of the major takeaways of Blackfish. Dawn is not defamed in any way in the film. She is portrayed as a passionate and talented killer whale trainer who was let down by the system in which she worked, and suffered the ultimate tragedy.
5) None of the trainers in Blackfish were paid anything to participate. They agreed to be interviewed because they want people to understand the reality of killer whale captivity as they experienced it. Anyone who knows anything about the economics of documentary film-making knows that almost all documentaries lose money. People nevertheless make them because they are passionate about a subject, and passionate about telling stories. That was what motivated the making of Blackfish. If it ends up making any money, it is the investors who will be rewarded for the faith they had in Gabriela Cowperthwaite, the director, and in the importance of explaining what happened with Tilikum and Dawn. And if that is the case, hopefully they will turn around and invest in another great documentary production!
Former SeaWorld trainers discuss what they did (and didn’t) know about the 1987 tragedy in which trainer John Sillick was crushed by a killer whale at Sea World San Diego.
It’s always illuminating to hear directly from trainers who worked with killer whales at SeaWorld. Recently, Bridgette Pirtle a former trainer at SeaWorld Texas, decided to come forward and talk about her experience, and views on orca captivity (she also provided some great waterwork footage for Blackfish).
Voice Of The Orcas, a site put together by other former SeaWorld trainers speaking out about orca captivity, caught up with Bridgette for an interview. Here’s a sample, but, as always, I urge you to read the whole thing (and not just because she says nice things about my work):
Halyn was the first killer whale I saw being born. For the first few months of her life, I was there doing night-watches and around the clock bottle-feeds. During the first week of her life, we had lowered a back pool to about 4 ft of water and lined the walls with tubes from the water park to act as bumpers.
I was snorkeling near one corner watching her swim when she just stopped and watched me too. I don’t think I could hold my breathe that long ever again, butjust having those couple of minutes of having this tiny whale make eye contact with you and stay there with you was unreal. I was the first trainer to give her the bottle and some of my first behaviors I trained with killer whales were teaching Halyn.In the last few weeks of her life, I tried to be there with her as much as possible. I was one of the trainers in the water holding her before she passed away.
I’m sure we’ll hear more from Bridgette and others, and that is an important trend. When I first started reporting The Killer In The Pool, there were only three former trainers who would speak to me (one pro-SeaWorld). Now the ranks of former trainers willing to speak openly about what SeaWorld is about for orcas, other animals, and trainers, is almost at double digits.