The Story Of Solutions

The “Story Of” series tries to step up with some new ideas. I’m sympathetic but just not sure they go far enough. The ideas are good, just not big enough to change the world.

Personally, I think the single most powerful change (regular readers know where I am about to go)¬†would be to price everything we buy differently. Instead of just pricing the cost of production (labor and materials), every good should be priced according to its production cost AND its social and environmental costs. Imagine how quickly everyone would change their behavior–the impact on consumption and the impact on carbon-heavy goods–and how quickly businesses would change what the create and sell, and how they do it.