I am particularly sad to see this because while I don’t really think that any animal farming is truly humane, I felt that Certified Humane tried to set stringent standards that would at least minimize animal suffering. And so if I bought eggs for my kids and wife I always bought “Certified Humane” eggs (finding “Certified Humane” milk is nearly impossible).
So now I have to update my view. I still think that Certified Humane sets the most stringent standards for the treatment of livestock. It’s just that those standards allow a lot more suffering than I expected, or can stomach. Which is a pretty sad comment on the state of modern livestock farming and consumer denialism (the video also does a pretty good job of eviscerating Whole Foods’ self-congratulatory and wholly misleading marketing efforts that aim to make Whole Foods shoppers feel good, even virtuous, about the animals that are being abused and killed for their gustatory pleasure).
The whole thing reminds me of a joke I used to have about redefining the word “humane.” Given how humanity really behaves (as opposed to the way we like to think it behaves) it seemed to me that it would be more accurate to define “humane” as cruel, thoughtless, selfish behavior. And “inhumane” would more accurately describe enlightened, empathetic and merciful behavior.
Perhaps I need to look into backyard chickens if my family continues to insist on eating eggs. Though I am pretty sure that as they learn more my kids will eventually stop eating eggs.
Update: Certified Humane,Whole Foods, and Petaluma Farms push back against the video, saying it is edited for impact and does not accurately reflect the experience of Petaluma’s chickens. My bottom line for any farm that wants credibility and trust from consumers is: transparency. Allow open access to certified auditors from animal welfare groups. If a farm is not willing to be fully transparent about how it operates then I am not willing to take what it says on faith.