Okay, so I’ve created this fun (at least it’s fun for me) newsletter, called Wetass Weekly. It’s an e-mail that subscribers receive once a week, filled with links to the best stories and videos about adventure and the outdoors. And it costs just $1.99 a month, less than a cup of half-decent coffee.
I set a low price because I wanted the charge to subscribers to be negligible, and I also wanted to be sure subscribers feel like it is a good deal (I figure if every subscriber sees one or two items every week that inspires or impresses them, then that is worth the 50 cents they just put in my pocket). But that means I need to scare up subscribers, and that means I confront a classic writers problem. I have content (lots of it, and good stuff, too), but what I really need is marketing.
Plenty of writers are good at marketing themselves. Me, not so much. But part of the fun of starting anything new is the challenge of learning new things. So I am trying to get creative about marketing. And I figured I might as well clear out my closet as I go. So I have launched the first in a series of marketing giveaways. And this week’s Wetass Weekly incentive is a rare, and very red, Audi MedCup cap (snagged at last year’s MedCup Marseilles event).
The MedCup is the Formula 1 of professional sailboat racing. Here’s what the Audi MedCup TP52 action looks like:
And here it is in moving pictures:
And if you are the 15th person to subscribe to Wetass Weekly using this link, then I will send you the above hat. And maybe when you wear it sailors will think that you are either a) such an amazing sailor that you are a MedCup regular; b) so successful that you run a $2 million a year MedCup team; or 3) you won it in an off-the-wall marketing campaign started by some blogger.
Whatever, it is a nice hat. So go for it. Subscribe. You might win. Even if you don’t, you will get a weekly guide to some of the best content online. For just pennies. As Charlie Sheen would say, that’s “Winning!”
Every month, I read tons of of stuff about adventure and the outdoors. I watch lots of videos. And as a result I see a lot of pretty amazing content. But I also see plenty of terrible, eye-gouging, stuff. Not exactly cats-playing-with-a-ball-of-wool-type stuff, but plenty of material that is definitely a waste of time.
The good stuff I recommend in a sort of random way to my friends, and on Twitter. But I recently came across an interesting online service that makes it very easy to create and manage a newsletter. It’s called Letterly, and I want to use it to send out a weekly newsletter that will try to capture the best of the best in online content from the worlds of adventure and the outdoors.
The Wetass Weekly will aim to be a quick weekly guide to a small selection of great articles and videos about adventure, extreme sport, or the environment–content that will be well worth your time, and be laid out in a way that lets you click right to it. My goal is to every week send you something that will amaze or inspire you. Or simply make you laugh or slap your forehead in disbelief. And it will cost just $1.99 a month (subscribing is a painless snap, via the wonders of Amazon).
I’ve just created the inaugural Wetass Weekly, to give it a try, and it includes links to–among other recommendations–the best article you will ever read about mankind’s checkered efforts to control the waters of the mighty Mississippi (I know this because the author was placed on this earth to write about exactly this sort of topic), an inside look at danger and death in professional cycling, and a mesmerizing video about the devastating practice of shark finning. Plus, I tell you about the best documentary I’ve seen since Grizzly Man.
You can check it out by subscribing here. And don’t worry, if you don’t find anything I send you each week remotely interesting or worthwhile, unsubscribing just takes one click on the Unsubscribe link at the bottom of every newsletter.